Article Written By Ashley Lindley – Co-Host of The Sheeple Shepherd Podcast at DeanBlundell.com

People will literally buy anything if it’s marketed well

A couple of months ago, I was on Facebook and enjoying the usual humorous content from the anti-multi-level marketing groups and pages I follow, when I stumbled across something new and weirder than any essential oil, cheap jewelry or shoddy legging company I had ever seen. After all the anti-vax nonsense I have waded through over the last 18 months, a new group of pseudoscience-touting “woo-ligans” was just the relief I was looking for. Maybe even just for a laugh? Boy, was I wrong! I joined the BOO is WOO Facebook group. “BOO” is short for Black Oxygen Organics. A Multi-Level-Marketing company literally selling “Miracle Bog Dirt” at an insanely high price to any rube willing to buy it. 

A few of the Facebook group moderators and administrators from various, long-existing Anti-MLM groups had gotten together to discuss this new dirt business. They outlined the company’s tactics, marketing campaigns and scam… Sorry. Sales strategies. They also almost immediately began reporting their dubious health claims. More on that in a minute.

How it Started

What I saw in the ‘BOO is WOO group blew me out of the proverbial bog water. I ended up becoming an administrator of the group because of The Sheeple Shepherd Podcast, and specifically the series Ryan and I did on a few other similarly structured companies. It also didn’t hurt being an angry Ontario native who was willing to put on hip waders if necessary. Did I mention this dirt was from my own backyard? It is sourced from the Moose Creek Bog in Cassleman, Ontario.

Most MLMs originate in the United States and then slide into Canada’s DMs. Once they’re well established in America, they know they can easily saturate other US marketing coverage-hungry consumers. We covered a bit of the backstory in episode 14 of the podcast, talked about the founder, Marc Saint-Onge and why he thinks its ok to tell people lies to feed them dirt.

Got a Problem? Rub some Expensive Dirt On It

Because they were shiny and new, Black Oxygen Organics came out of the gate hot with a carefree approach to making false medical claims in order to sell this shit to anyone who has literally ANY problem. Eczema? Sure. Autism? Hell yeah! Cancer? Totally gone after three weeks according to this poor soul below in the gallery of collective insanity.

People are even applying it to the spot they get their Covid vaccines in order to ‘draw the toxins out” of them afterwards. The people that think they’re passing massive parasites are terrifying. I hope they didn’t need that particular section of intestinal lining. I’ve seen everything from people coating their entire tongue with it, to jamming it into a disabled child’s feeding tube.

Someone, stop the insanity!

Often times in life, I imagine people see things and think “well, what the hell can I do about it?” My grade four teacher told me I couldn’t right every injustice in the world, but holy shit if I’m not going to try, Mrs. MacDonald. With our facebook group, we managed to collectively blow a whistle loud enough for someone with some authority to finally step in. It started slow, with a suspect FDA hold at the US/Canada border. As of September 23, 2021 Health Canada has recalled ALL of Black Oxygen Organics products.

Black Oxygen Organics Recall! https://t.co/sd7spg1O4a 🎉 pic.twitter.com/rYA1YZCe2O

— Ashley (@MrsLindley2019) September 23, 2021

After listening in on one of their private zoom calls, we learned that they were spitting mad about their “haters” reporting them, and how now they’ll be “reformulating” the product. That reformulation consists of apparently adding vitamin C to the dirt. Product reps who have bought into this nonsense seem to be split between wanting to believe in the company and blindly following them to the bitter, eventual mudslide of an end, while others who are begging to rejoin reality to learn the “truth” after eating recalled sludge from beside a landfill. I’m not the type of person who usually takes pleasure from watching people fail. All I want is for people to stop making money by taking advantage of their sick friends and relatives.

Check out the Podcast about this company here. An all-new episode will be up soon outlining the Health Canada Recall.

Subscribe to The Dean Blundell Show and tune in @3:00pm EST Friday October 1st when Ashley joins Dean to talk about this entire pile of expensive dirt.