H&M: ‘Sorry For Putting The Black Kid In “Coolest Monkey In The Jungle Hoodie” Our Bad.’
Yo @HM you need to explain yourself. What the hell is this?https://t.co/YVAvjt0Nsd pic.twitter.com/jGGAPOLS6e
— alex medina (@mrmedina) January 8, 2018
H&M was forced to apologize Monday for using a black child to model a sweatshirt with a “coolest monkey in the jungle” slogan.
Source – The company removed the offending ad from its website after hundreds of social media users accused it of being racist. It continues to sell the hooded top online.
The image of the child in the hoodie appeared on the British version of the Swedish retailer’s online store.
Social media users pointed out that two other tops from the same line, one that said “survival expert” and one with images of animals, were modeled by white children.
“In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness…. We have to do better,” designer Alex Medina said on Twitter, one of many who voiced their outrage over the advert.
Poor little nondescript child. He looks terrible in Green. Onward and upward!
Dean Blundell
Dean Blundell is a Canadian radio personality. Best known as a longtime morning host on CFNY-FM (The Edge) in Toronto, Ontario. In 2015 he was named the new morning host on sports radio station CJCL (Sportsnet 590 The Fan). Dean started his career in radio in 2001 and for nearly 20 years been entertaining the radio audience. Dean’s newest venture is the launch of his site and podcast which is gaining tremendous momentum across North America.
