A man gets up on a flight filled with co-workers and talks to them via the PA system, and then half of Canada lost their shit.

That man was Pierre Poilievre, returning from a conservative convention in Quebec City, speaking to a plane mostly filled with fellow conservatives. He delivered a quick, cheesy, partisan speech using the plane as a metaphor for the next two years of governance under Justin Trudeau, and how the turbulence will eventually be placed by a more sturdy government who will get all of us home safely.

Poilievre even saw an opportunity to insert his campaign’s slogan “Bring it home” in what can only be described as a telegraphed set-up for his own marketing catch phrase.

But let’s be clear – it wasn’t a big deal. Until busy bodies made it a big deal.

Jann Arden promised to never use WestJet again. Thousands of others chimed in, talking about unions and violations of policy, or whether or not Poilievre’s hijacking of the mic constituted a political donation.

All the while, normal people are sitting here wondering how we became a nation of such irretrievable babies. And yes, that’s what we are. The dude was speaking to a plane full of partisans. Moreover, we have so many pressing issues in Canada right now that it seems like wasting even one breath of anger at his impromptu performance is another one of those moments where if your favourite politician did the same thing you’d have nothing to say, except of course the obligatory “it’s not a big deal” should someone criticize that public figure.

What a shitty deal we’ve given ourselves, giving every single moment a political angle we can use in the dust bin of history known as social media. In a few days this will blow over, proving that it was never a moment worth dwelling on, and nobody will remind us how stupid we’ve become to try to weaponize it.

One thing you can bet on – the Conservative Party of Canada likely raised a bunch of cash after the backlash, a testament to how the Streisand Effect fills the coffers of conservatives, gifted by out of sorts progressives who look like they simply can’t help themselves.