About the Episode

CAA is launching a marketing program exclusively for insurance brokers and Brent Closs from CAA talks about why the broker distribution channel requires a specific set of marketing skills.  How do you ask the right questions when using marketing services and what services do brokers need?  Hear what Brent and CAA think about what brokers misunderstand about marketing and why your producers and marketing teams need to be aligned to the same goals.
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