About the Episode

The Superfriends get together to come up with some practices regarding Dynamic Ad (or Audio) Insertion. Dynamic ad insertion in podcasting refers to the process of dynamically inserting targeted advertisements into podcast episodes at the time of delivery or playback. Instead of being hard-coded into the original audio file, ads are added to the content on-the-fly, allowing for personalized and up-to-date advertisements to reach listeners.

The traditional method of podcast advertising involves host-read or pre-recorded ads that are included in the podcast during the production stage. While this approach can work well for evergreen content, it lacks flexibility when it comes to delivering relevant ads based on the listener’s location, interests, or the current date.

Dynamic ad insertion solves this problem by using technology that allows for the replacement of specific sections of a podcast episode with advertisements that are relevant to the individual listener.

In this episode, you will hear how the Podcast Superfriends use DAI to their benefit.

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This episode was recorded live. You can view the original recording here.

Check out more from the Superfriends below:

Johnny – Straight Up Podcasts

David – Boston Podcast Network

Jon – JAG In Detroit Podcasts

Catherine – Branch Out Programs

Matt- The Soundoff Podcast Network

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