About the Episode

Marketers have shifted from mass to millennial—a generation in the thick of life’s biggest moments, claiming their position as head of household—and every brand is competing for their attention. Learn Andrew’s winning formula for millennial engagement based on his research and experience working with some of today’s largest brands including Microsoft, 3M and Scotiabank. Find out the latest in lifestyle habits, psychographic insights, social media trends, shopping habits and breakthrough marketing strategies to help your brokerage successfully target this growing demographic.
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