Jul 1 - 2021

Marketing Metamorphosis

About the Episode

Rachel and Mike discuss RNH contract and its impact on the market, Granato getting the interim tag removed, player movement leaks, getting the NHL Awards right, and a deep dive into how the NHL can look to the NBA and FIFA/Soccer to market the game to a broader demographic. Everything from leveraging Bieber and Davies, to E-Sports, to crossovers with influencers and making the game more accessible.
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