The Danish National Team’s Weak Kind of Sort of Protest

Sep 29, 2022

The Danish National team is sending a weak message to Qatar by going to the World Cup.

Denmark released their new jersey for the World Cup in Qatar, which has the same colour and tone. The jersey, logo, all of it. It looks like a red t-shirt. They’re doing this to protest against Qatar hosting the World Cup. They’re not boycotting it. They’re still going to play, sell their jerseys, and find corporate sponsorships. So, what “strong” message are they sending?

Take a look at the scream grab of the Danish Instagram account and their reasoning for why they chose one colour and one tone.

I don’t boycott things. I may decide not to purchase a brand or attend an event for philosophical reasons. However, I don’t want to make it a big public spectacle. I hate when I see #boycott come across Twitter. It doesn’t serve the purpose at all. Big corporations love seeing their brand trend on social media, for good or bad. Any attention is good attention, as the kids say.

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This attempt by Denmark to look woke and make a stand is weak. Don’t get me wrong, fuck FIFA and fuck Qatar. The corruption and human rights violations should have been enough to move the tournament. However, FIFA chose to keep the tournament in Qatar, and there’s nothing I can do about it.

I’m still going to watch the entire tournament, and I’m going to cheer for Canada, who didn’t get new jerseys because Nike are douchebags. Because of that, I’m not going to get on my high horse about FIFA or Qatar. Because, let’s face it, I care, just not enough not to watch.

Judge me if you will, but anybody who watches the tournament is taking the same stance as me; you’re just not saying it out loud. The only way we as fans could send a message to FIFA is to not watch, not go to the games, and make this the worst World Cup ever. That’s not going to happen. The only way the teams involved could send a message to FIFA would be to boycott the tournament. Nobody has done it so far, so FIFA won’t care.

I don’t hate the message coming from Denmark, but I hate the optics. This is equivalent to protesting childhood obesity while working at Mcdonalds’. A real message would have been not sending your team. If all UEFA pulled out two years ago when we found out what was happening in Qatar, the World Cup would have changed to a better venue…

FIFA probably would have just given it to Russia for another year.

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