Travis Kelce has had a busy 24 hours:
• 7 catches for 69 yards and a TD
• Gained 300,000+ social media followers
• +400% increase in merchandise sales
• Top 5 selling jersey in the NFL
That's the Taylor Swift effect 🤯 pic.twitter.com/s8rT7kzJTL
— Joe Pompliano (@JoePompliano) September 25, 2023
You can’t argue with those metrics.
1 game. She showed up at 1 game. Move over Coach Prime there is a new sports media darling in the house.
It’s hard to ignore. I can’t help but wonder, though, how NFL fans are reacting to all the newcomers jumping on the Kelce bandwagon. Are we just thrilled that Taylor Swift is contributing to the sport’s growth? I mean Patrick Mahomes was even smitten waiving from the sidelines.
— concertsdaily (@ConcertsDaily) September 26, 2023
It still appears quite lopsided in the “influence” department. Travis Kelce is reaping the rewards, while Taylor Swift seems to effortlessly elevate anyone she associates with. Swifties from all corners of the globe are pledging their allegiance to the Chiefs.
At the end of the day, Taylor continues to make headlines with her mere presence, and she’s a true genius.