The video (below) was made a few weeks ago by 17 year old Mexican social media star Juan Luis Lagunas Rosales – a.k.a. “El Pirata de Culiacán”. He lived in Sinaloa, home of the Sinaloa Cartel, run by El Chapo Guzman. Now, he’s dead.

Juan Luis was extremely popular online, he had more than 1,000,000 followers on Facebook as well as 300,000 on Instagram and 30,000 on Twitter.

The self-admitted alcoholic would post about his struggles with alcohol, and being overweight. He appeared in music videos, hoping to be a singer one day.

But, he made a huge mistake.  In the video, he is seen insulting a cartel boss named Nemesio Oseguera Cervantes – “El Mencho”, who is linked to ‘El Chapo’ Guzman.

He says: ‘El Mencho can suck my dick’.

https://youtu.be/nt8fYfFcDRU

Not a smart move to insult drug lords.  Especially, one who used to be a cop.  He knows everyone and has the power to influence them.

Mexican drug cartels live in their own world, and they play by their own rules. Honor & Respect rule supreme (kinda).  Fear and Violence are tools used to cultivate status and maintain order.

Juan Luis tipped-of his location on Instagram and (effectively) sealed his fate. Armed assassins barged into the club he was at, and shot him fifteen times.

DON’T insult cartel bosses, K?

(H/T Metro/RollinSTone/Heavy)