Source: Late last week, Twitter user “Wiseman Lorenbg” had something to say.
It was Friday afternoon and the final article in a week of off-ice news stories about the Ottawa Senators had just been published online.
The week had started with the Ottawa Citizen and Ottawa Sun reporting about a YouTube video, filmed during an Uber ride, that showed several Ottawa Senators laughing at their team’s woes and badmouthing one of their coaches.
The story polarized fans, with some swiftly defending their team, attacking the publications for posting a video that had been taken and posted without the players’ consent.
The story stayed in the news throughout the week, culminating Friday when the Senators refused to let an Ottawa Citizen reporter onto the team’s charter flight to travel with them to an away game.
“Boohoo … (sic) for some overweight sports reporters not flying first class with the team after they breach their privacy. Got to hell,” Lorenbg tweeted in reply to a Globe and Mail post about the story.
That tweet was quickly liked and replied to by a number of accounts.
“Mariar Smith” replied to the Globe and Mail post: “So tired of the media not supporting @Senators and the fans.. Media needs to understand you mess with our team, you mess with us. @Ottawacitizen @Ottawasuncom. And do the right thing to remove the video #exerciseisgoodforyou #fatass.”
“Nolae Garverr” and “Dottie Polkji” both tweeted as well, each in support of the Sens and against the media. Two other accounts, “MarybethMacker” and “Swayze Casaresty” piled on, tweeting similar sentiments.
The accounts then began liking and retweeting each other’s posts and in short order a narrative began to unfold beneath the Globe and Mail post: The Senators were victims and the media — specifically the Citizen and the Sun — had treated the organization unfairly.
But that conversation would start to unravel before the evening was done, with other Twitter users criticizing some of those accounts.
It wasn’t because the court of public opinion had decided definitively one way or the other, it was because there was something curious about some of the accounts pushing the narrative: They didn’t appear to be real people.
Following the publication of the initial Uber-video story, a review by this newspaper found at least 20 contrived Twitter accounts, seemingly created to launch a co-ordinated disinformation campaign and to attack media coverage of the Sens while lauding the team and its owner Eugene Melnyk.
Are you surprised?
Didn’t think so.
The Ottawa Senators continue to dig themselves deeper into the role as the Punchline of the NHL. Anytime something else pops up, just makes me immediately think of the award-winning video of Eugene Melnyk put out where he’s gabbing about his slew of draft picks he doesn’t have.
And there’s still a decent chance the Avs get a top-5 pick in June’s draft, and the Sens are going to lock up Matt Duchene for way too much money.
People do weird things. Desperate people always find ways to rest atop the peak things.
Desperate measures for Melnyk and the Sens are needed, it’s not going to get better unless Eugene realizes everyone wants to attend his going away party.
Drink up folks, the Sens misery is entertaining and it’s not going anywhere, anytime soon.
Shug McSween
Shug McSween is a veteran here at DeanBlundell.com and has been contributing since day one. A sports nut with a sophisticated opinion, expect McSween to cover any and everything he's passionate about. When he's not busy writing and editing for our crew, McSween likes to get away via fairways and greens. He also contributes to The Hockey Writers, NHLTradeRumors.me and BballRumors.com