About the Episode

In this episode of Your Tech Report, host Marc Aflalo delves into the world of hearing aids with Signia’s Anita Choi-Gibson, Director of Product Marketing, and Andre Marcoux, VP of Sales. With hearing health under the spotlight, Marc, Anita, and Andre discuss the stigma surrounding hearing aids, the cognitive impacts of untreated hearing loss, and Signia’s mission to normalize hearing aids with devices that look like everyday earbuds.

Anita explains, “Hearing loss doesn’t just affect your ears; it impacts your cognitive health. People often don’t realize that untreated hearing loss can contribute to cognitive decline. The good news? Hearing aids today are more advanced than ever and can truly enhance quality of life.” The team highlights how Signia’s latest device, the Active Pro IX, breaks boundaries by combining sleek, earbud-like design with the powerful technology needed to assist hearing, even in challenging environments.

Key takeaways include:

• Early Detection is Key: Untreated hearing loss can often be mistaken for dementia. Andre mentions that, “By getting your hearing tested early, you can address hearing loss before it affects other areas of your life.”

• Advanced Tech in a Discreet Design: The Signia Active Pro IX is described as a discreet, stylish hearing aid with Bluetooth streaming, real-time conversation enhancement, and multi-stream capabilities.

• A Growing Need for Awareness: Statistics reveal that around three in ten Canadians have hearing loss, but only a third seek treatment. As Marc notes, “It’s time to throw the stigma out the door and take charge of our hearing health.”

The conversation emphasizes the importance of proactive hearing care and Signia’s commitment to making hearing aids that look and feel like mainstream tech, enabling users to feel confident and supported in their daily lives.

Join Marc, Anita, and Andre for this important discussion on the future of hearing aids and why it’s never too soon to start thinking about your hearing health.

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