May 28 - 2017

Larry Rosin, Edison Research on Canada’s Audio Landscape

About the Episode

If you don’t tell your story, someone is going to tell it for you; which is why we have Radio Connects. They speak to advertisers and agencies on behalf of 540 stations in Canada. Today we provide a little background on what they do for Canadian radio. Radio Connects has commissioned a Share of Ear Study for Canada – aptly called “The Canadian Audio Landscape Study”. The results show that radio is slightly stronger in Canada than in the United States – for interesting reasons. And it also tells a story about our relationship with streaming and podcast.
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