About the Episode

Ellen Latham is a perfect example of “never say never”. She took a vision she had in her mind, and a love of helping people become happy and healthy, and created a billion dollar business. Today, she shares her journey of going from a single mom fired from her job, to opening her own fitness center, to creating Orangetheory Fitness, a company that changed the fitness industry and created a colorful new category. She also shares some top level fitness insight, how she overcomes moments of self doubt, and why she will never give up a delicious bowl of spaghetti.

What You’ll Hear in This Episode: Ellen’s background in fitness and health, and the impact her parents had on her winning mindset. Yes, even Ellen has mornings she doesn’t want to get up and workout. Find out how she gets out of bed to rise and conquer. Ellen’s very own fitness regime, eating plan, and the different modalities and moderations she does to switch it up. The fateful day Ellen got let go from her job, and the details she still remembers decades later. How her father instilled his sports psychology of momentum shifting to be resilient, grateful and proactive. The societal shift in mindset and mentorship of women in business over the recent generations that Ellen has witnessed. How Ellen made the giant leap from giving one on one lessons, opening a pilates studio and opening “Ellen’s Ultimate Workout”. The way Ellen brought in cutting edge science to design workouts that get proven results in an entire new category. Why Ellen turned away her first offer to franchise! The lessons Ellen learned in not being able to “Ellen-ize” every studio, and the need to create design templates that could be followed successfully. That asking for help and support is a display of strength, not a sign weakness. The wonderful and unique culture that Orangetheory creates in every studio, with every person. The importance of mixing human contact with modern technology in business, and how Orangetheory balances both. Why women shouldn’t be afraid of weight lifting! What’s next for Orangetheory, and Ellen both personally and professionally. Ellen’s advice for female entrepreneurs looking to truly live their best life: believe in your potential, find your purpose, stick with your people.

Quotes: “Create your “why”, and you gain clarity and motivation.” “I’m Italian, so carbs are something we will never give up.” “Focus on what you do have and your talents, know your worth.” “When I hear a problem, I look for solutions. That’s just who I am.” “You have to believe in your potential one thousand percent.” “Take advantage of the colorful thinking of women. It will add to your business.” “I’m going to leave a legacy of changing and improving the world.” “You find great happiness when you find your purpose in life.”

Mentioned: Ellen Latham Orangetheory Fitness @Orangetheory Journey Into the Inner Circle: Carrie Doll @CarrieADoll – Twitter @carriedollconsulting – Instagram Carrie Doll – Facebook

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